Chip Martens
Growth Marketing Consultant

Unlocking growth without the guesswork.

In a landscape where every decision can pivot your start-up's future, I offer a unique blend of creative insight and marketing acumen. As a specialist in guiding "seed to series" start-ups, my consultancy acts as the bridge between your vision and its realization, ensuring a path marked by deliberate growth, not guesswork.

Leveraging a customer-led approach, I align your strategies with the needs of your target audience, minimizing guesswork and maximizing impact. Together, we'll turn potential into measurable success, fostering sustainable growth that resonates with your core values.

Tailored solutions for
B2B tech startups.

Improve Brand Discoverability

At the heart of brand growth is understanding your audience. By diving deep into customer insights and segmentation, we create personalized experiences that not only increase your brand's visibility but also its relevance. Elevate your brand's presence where it matters most.

Create Emotional Brand Experiences

Customers crave experiences that resonate on an emotional level. By blending creativity with deep customer understanding, we design brand interactions that capture attention and foster a profound connection. Transform how customers perceive and interact with your brand.

Maximize SQLs from Paid Media

Move beyond traditional PPC campaigns and outdated metrics. Embrace a new era of paid media, where strategic, customer-focused approaches transform gated assets and MQLs into meaningful interactions and qualified sales leads. Let's innovate your paid media strategy for the digital age.

Improve Lifecycle Conversion Rates

Revenue Operations transcends technical boundaries, evolving into a crucial function driven by marketing and revenue goals. Centered around comprehensive customer insights, our approach optimizes every stage of the customer lifecycle, enhancing conversion rates and maximizing revenue potential.

Expert services for
unparalleled growth.

Brand Positioning

Elevate your brand with strategic positioning that resonates with your audience and sets you apart from the competition. Forge a memorable identity and cultivate lasting loyalty.

Paid Advertising

aunch strategic PPC campaigns designed to capture high-intent buyers and fuel continuous growth. Our approach goes beyond clicks, focusing on converting interest into action.

Creative Direction

hrough impactful design strategy and execution, we craft visuals that resonate deeply with your audience. Build a brand identity that turns first-time viewers into lifelong fans.

Marketing Operations

Command your marketing data, tech stack, and processes with precision. Our expertise ensures your marketing operations drive sustained, efficient growth, freeing you to focus on strategy.

Multimedia

Leverage the power of short-form videos to engage your audience and communicate your brand's value faster across all platforms. Make every second count with strategic video content.

GTM Strategy

Attract, convert, and retain your customer base with innovative Customer Generation strategies. Our approach ensures every marketing effort is aligned with your growth objectives, turning prospects into loyal customers.

Multifaceted skills for
diverse solutions.

2019—Present

Director of Brand Marketing

RocketRez

Managing all aspects of the brand, establishing the creative vision and visual tone. Team-building, creating community and desiging marketing campaigns.

2023—Present

Partner

Alterra Innovations

Bringing detailed measurement to the agriculture industry to minimize losses and help track grains from farm to table.

2023—Present

Marketing Advisor

Grain Tracker

Bringing detailed measurement to the agriculture industry to minimize losses and help track grains from farm to table.

2022—Present

Marketing Advisor

CleanTrace Technology

Developing the brand for a groundbreaking new tech startup in livestock traceability, designing assets, sales materials and creating a marketing strategy.

2018—Present

Founder / Content Creator

WhatBars.com

A webtool designed and developed from the ground up, forming relationships with brands as an ambassador, producing photo & video, 200k+ unique views a year.

2014—2019

Marketing Director

E.G. Penner Building Centres

Redefining a brand through creative vision, managing budgets, creating unique campaigns with vendors and developing a deeper connection with the community.

2012—2014

Project Manager

Loewen Drywall

Managing large-scale commercial projects, estimating, coordinating specialty materials, improving efficiency and implementing a digital project management system.

2008—2012

Creative Designer

Golden West Broadcasting

Re-envisioning how rural community news is delivered to millions of people, creating marketing campaigns for clients across Canada, event planning.

Punch above your weight class. Let's talk.

Let's discuss how we can tailor a growth strategy that aligns with your unique start-up goals. Fill out the form below or reach out directly to start your journey towards impactful growth.

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