Chip Martens

Solving complex problems
with clear, effective solutions.

With over 15 years of experience in brand development, creative direction, product design, and demand generation, I believe in a  human-centred approach to both design and marketing.

I am the Creative Director at RocketRez, a cloud commerce platform for tours & attractions. In 2018 I founded WhatBars.com, a simple web tool for cyclists that has grown to have international success.

For the past 6 years, I’ve had the opportunity to represent companies like Topo Designs, Big Agnes, Curve Cycling, Easton Cycling and Isadore Apparel as a Brand Ambassador, producing content on Instagram.

Recent Thoughts

Work Experience

2019—Now

Creative Director

RocketRez

Managing all aspects of the brand, establishing the creative vision and visual tone. Team-building, creating community and desiging marketing campaigns.

2022—Now

Marketing Advisor

CleanTrace Technology

Developing the brand for a groundbreaking new tech startup in livestock traceability, designing assets, sales materials and creating a marketing strategy.

2018—Now

Owner / Content Creator

WhatBars.com

A webtool designed and developed from the ground up, forming relationships with brands as an ambassador, producing photo & video, 200k+ unique views a year.

2014—2019

Marketing Director

E.G. Penner Building Centres

Redefining a brand through creative vision, managing budgets, creating unique campaigns with vendors and developing a deeper connection with the community.

2012—2014

Project Manager

Loewen Drywall

Managing large-scale commercial projects, estimating, coordinating specialty materials, improving efficiency and implementing a digital project management system.

2008—2012

Creative Designer

Golden West Broadcasting

Re-envisioning how rural community news is delivered to millions of people, creating marketing campaigns for clients across Canada, event planning.

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