With over 15 years of experience in brand development, creative direction, product design, and demand marketing, I am passionate about solving complex problems with clear and effective solutions. I believe in having a human-centred approach to both design and marketing.
I am the Creative Director at RocketRez, a cloud commerce platform for tours & attractions. In 2018 I founded WhatBars.com, a simple web tool for cyclists that has grown to have international success.
For the past 6 years, I’ve had the opportunity to represent companies like Topo Designs, Big Agnes, Curve Cycling, Easton Cycling, Isadore Apparel as a Brand Ambassador, producing content on Instagram.
Recent Thoughts
Work Experience
Creative Director
RocketRezManaging all aspects of the brand, establishing the creative vision and visual tone. Team-building, creating community and desiging marketing campaigns.
Owner / Content Creator
WhatBars.comA webtool designed and developed from the ground up, forming relationships with brands as an ambassador, producing photo & video, 200k+ unique views a year.
Marketing Director
E.G. Penner Building CentresRedefining a brand through creative vision, managing budgets, creating unique campaigns with vendors and developing a deeper connection with the community.
Project Manager
Loewen DrywallManaging multi-million dollar commercial projects, estimating, co-ordinating specialty materials and implementation of a digital project management system.
Creative Designer
Golden West BroadcastingRe-envisioning how rural community news is delivered to millions of people, creating marketing campaigns for clients across Canada, event planning.