I’m a designer with over 15 years of experience in product design, brand development, creative direction and marketing. I enjoy solving complex problems with clear and effective solutions. I believe both marketing and design are best approached with empathy and simplicity.
I am the Creative Director at RocketRez, a cloud commerce platform for tours & attractions. In 2018 I founded WhatBars.com, a simple web tool for cyclists that has grown to be used around the world.
Bikepacking Ultralight is my blog where I write about my passion for cycling, ultralight gear and outdoor adventure. I’m a brand ambassador for companies like Topo Designs, Curve Cycling, Easton Cycling and work with many others, producing content on Instagram.
The most rewarding part of my work is being able to discover the potentials of every project and to see those possibilities come to fruition. I truly enjoy the relationships that have grown from working with great people and the opportunity to bring my best to further their success.