Solving complex problems
with clear, effective solutions.
With over 15 years of experience in brand development, creative direction, product design, and demand generation, I believe in a human-centred approach to both design and marketing.
I am the Creative Director at RocketRez, a cloud commerce platform for tours & attractions. In 2018 I founded WhatBars.com, a simple web tool for cyclists that has grown to have international success.
For the past 6 years, I’ve had the opportunity to represent companies like Topo Designs, Big Agnes, Curve Cycling, Easton Cycling and Isadore Apparel as a Brand Ambassador, producing content on Instagram.
Managing all aspects of the brand, establishing the creative vision and visual tone. Team-building, creating community and desiging marketing campaigns.
Marketing AdvisorCleanTrace Technology
Developing the brand for a groundbreaking new tech startup in livestock traceability, designing assets, sales materials and creating a marketing strategy.
Owner / Content CreatorWhatBars.com
A webtool designed and developed from the ground up, forming relationships with brands as an ambassador, producing photo & video, 200k+ unique views a year.
Marketing DirectorE.G. Penner Building Centres
Redefining a brand through creative vision, managing budgets, creating unique campaigns with vendors and developing a deeper connection with the community.
Project ManagerLoewen Drywall
Managing large-scale commercial projects, estimating, coordinating specialty materials, improving efficiency and implementing a digital project management system.
Creative DesignerGolden West Broadcasting
Re-envisioning how rural community news is delivered to millions of people, creating marketing campaigns for clients across Canada, event planning.