Experience

The only marketer at mode40. We build software that gives manufacturing, aerospace, and defence operators a single connected view of their data, decisions, and operations, with every customer's data kept in its own country. What I've built since I started:

• A new website, live earlyThe first version went live May 1, six days ahead of its deadline. Page views rose 62% from May to July, and form submissions ran about six times the pre‑launch rate.
• A full rebuild, 82 pagesThe second version of mode40.com, designed around the product itself and moving onto WordPress.
• Positioning for the whole companyAbout 70 documents covering the platform, five industries, and 22 buyer roles, finished in June.
• One sales deck that bendsA master deck cut from 64 slides to 41, tailored for each industry and each send.
• A brand systemA brand book, design tokens, and ready‑made templates, plus a product screenshot system used on every surface.
• PressCoverage in BetaKit, Canadian Defence Review, Skies, and Canadian Manufacturing for an aerospace project announced with Canadian Manufacturers & Exporters.
• Sales supportProposals, one‑pagers, and sales sheets for aerospace, defence, and government deals, including a 38‑page government proposal.
• 36 articlesWritten for search, launching with the new site.
• SEDCPositioning for southeast Manitoba's economic development corporation, with the direction approved by its board in June after a 34‑slide findings deck.

Case studies:

• 6x the form submissions from a new website that went live six days early
• One platform, five industries, 22 buyer roles, all positioned in about 70 documents
• One sales deck built to pitch the Singularity to five industries
• National coverage for an aerospace project, from BetaKit to Canadian Defence Review

ConvergX runs the Global Congress, and XPND is its new platform, built on mode40's Singularity.

• Launched on stageXPND went public at the ConvergX Global Congress in Calgary.
• Brand guidelinesA 48‑page ConvergX brand book, made with Chez Koop's creative director.
• Launch filmThe platform's launch video.
• Platform websiteThe site for the platform, designed and built in ConvergX's brand.
• PressThe joint release that announced the launch, sent to 22 media contacts.

Case studies:

• XPND, launched on stage at the ConvergX Global Congress in Calgary

A livestock traceability startup.

• $2.5M seed roundThe positioning, brand, and go‑to‑market strategy the company took into it.
• Brand from day oneBuilt the brand from its first version.
• Targeted campaignsMarketing operations aimed at decision makers at a short list of companies, which opened meetings with industry leaders.

Case studies:

• A livestock traceability startup's brand and go-to-market, built alongside its $2.5M seed round

A direct‑to‑contractor building supply platform.

• $15M+In sales in its first year.
• Brand identity, positioning, and marketing strategyBuilt for the launch.

Case studies:

• $15M+ in sales in its first year for a direct-to-contractor building supply platform

Measurement for agriculture, to cut losses and track grain from farm to table.

• Positioning and messagingWritten for farmers.
• App designDesign updates to the GrainTracker app.

A handlebar comparison tool for cyclists that I designed, coded, and marketed on my own. It started as a fix for my own bike: I photographed the bars I was considering, scaled them to the manufacturers' specs in Photoshop, and overlaid them to compare. I put a rough version online, cyclists asked for more bars, and manufacturers started sending me their technical drawings.

• 1.85MTotal views.
• 250K+Unique page views a year, with average sessions over two minutes.
• 11,000+Social followers and 2,500+ email subscribers.
• Global partnersCycling and outdoor brands as far away as Japan and Korea.

Case studies:

• A handlebar comparison tool I built alone that reached 1.85M views

Ticketing software for attractions. I led brand and creative, with four people reporting to me.

• Under $1M to $10M+In recurring revenue, more than 10x in my six years there.
• $8.4M Series A, then a $35M Series BI led the 2020 rebrand and new website the company took into both raises.
• 6xMarketing output from the same team, with no new hires.
• 75%Rise in unaided brand recall in six months, after the 2023 brand refresh and the campaigns built on its distinctive brand assets.
• 182%More form submissions from high‑intent leads.
• 156K new usersFrom a channel mix I built, including LinkedIn and Meta campaigns aimed at well‑defined audiences.
• Email, built from nothingAbout 39% of all new non‑direct users.
• 23K email sessions64% more than paid search.
• Demo conversion rate up half a pointWithin a month of rebuilding the product feature pages.
• New marketsCanada, Mexico, and the UK.
• We've got your backThe biggest campaign I ran there, carried across everything from team shirts to bus graphics.
• IAAPA Expo, every yearI ran our presence at the attractions industry's biggest trade show in Orlando. In 2021 that meant our biggest booth to date. In 2022 our TouchPoint magazine ran out on day one and we had to rush a reprint. In 2024 visitors got a custom cartoon and a putting challenge.
• Agencies and enablementManaged agency partners and built a library of sales material.

Case studies:

• The rebrand RocketRez carried into $43M of funding
• A 75% jump in unaided brand recall in six months
• An email program, built from nothing, that brought in 39% of new non-direct users
• Six times the marketing output from the same team

A creative agency I ran with Tylor Reimer, now Creative Director at Chez Koop, alongside my first three years at RocketRez.

A family lumber and building supply company in southeast Manitoba.

• $2MAnnual budget, stretched further with $250K found in co‑op money and $150K in joint advertising with suppliers.
• 400%+Higher average order value on our community campaigns and partnership promotions.
• Community partnershipsThe Steinbach Pistons, local charities, and businesses around town.
• Quality positioningThe company stood on quality, which justified higher prices.
• One brandKept consistent across stores and regional markets.

Case studies:

• 400%+ higher average order value at a family lumber yard that stood on quality

Commercial projects, coordinating specialized materials for landmark builds.

• Canadian Museum for Human RightsCoordinated specialized materials for the build.
• 8.5%Productivity gain after moving projects onto a digital project management system.
• Cross‑trade coordinationKept complex projects on schedule.

Where I started, at a broadcaster serving communities across Western Canada.

• Hundreds of clientsAds and creative for local and national businesses.
• Community news websitesRedesigned for the company's stations.
• 21 community marketsHelped move local news from print to the web.