A 75% jump in unaided brand recall in six months
In 2023 RocketRez refreshed its brand. A refresh only matters if people remember you afterward, so in 2024 the job was to put the new brand assets and positioning in front of attractions again and again.
What I did
- Built campaigns on the same assetsThe 2024 campaigns aligned the brand's distinctive assets with its positioning.
- We've got your backA campaign line carried across everything from team shirts to bus graphics.
- IAAPA Expo, 2024The attractions industry's biggest trade show. Visitors got a custom cartoon and a putting challenge.
What happened
- 75% rise in unaided brand recallFrom the first half of 2024 to the second.
Recall is one measure, and campaigns were one of several things at work in that period. It's the number I can point to.