400%+ higher average order value at a family lumber yard that stood on quality
E.G. Penner Building Centres is a family lumber and building supply company in southeast Manitoba. I ran marketing there as Director of Marketing from 2014 to 2019, on a $2M annual budget.
What I did
- Stood on qualityPositioned the company as the place that gets it right, which justified charging more.
- Made it part of the communityCampaigns and partnerships with the Steinbach Pistons, local charities, and businesses around town.
- Found money the budget didn't show$250K in supplier co‑op money, plus $150K in joint advertising with suppliers.
What happened
- 400%+ higher average order valueOn our community campaigns and vendor partnership promotions.
- $250KIn co‑op money and $150K in joint advertising that stretched the $2M budget further.