A seven-person marketing team's work, done by one marketer and a system of AI agents
At RocketRez I worked inside a seven‑person marketing team. I led four people and worked under two marketing leaders, so I've seen every seat up close: what each one does, where the work breaks, and what good looks like.
mode40 has one marketer: me. So I rebuilt that kind of team as a system of AI agents, one for each job, and I bring what I learned from every seat. I stay accountable for everything it makes.
The problem
- Too many requests, one personDecks, web pages, event kits, proposals, posts, and client work, all landing at once.
- Hiring wasn't the answer yetThe work needed a department's output before the company was ready to build one.
- AI alone makes it worseFast drafts that sound generic, get facts wrong, and need more editing than they save.
What I built
- A front doorEvery request goes to one project manager agent that writes the brief and routes the work.
- SpecialistsContent, web, design, events, demand generation, product marketing, and reporting, each with one job.
- One source of truthEvery agent works from the company's real positioning, voice, and approved proof points, with each client's context kept separate.
- An editor that never writesA separate reviewer grades every piece against a written quality bar and sends weak work back. The agents that write never grade themselves.
- Hard rules in codeAgents can draft and stage. They can't publish anything, send anything outside the company, or spend money. Only I can.
The first version took two days in June. The rules moved into code a week later.
What happened
- 434 pieces of workReviewed 613 times from July to October 1, and 296 reviews in September alone.
- 86% of first drafts sent backWith a specific fix list before I ever see them. The bar is high on purpose.
What I still do
- The ideasWhat we say, who we say it to, and why.
- The tasteI read every piece before it goes anywhere.
- The final callNothing is published, sent to a client, or paid for until I say yes.