6x the form submissions from a new website that went live six days early
mode40's old website wasn't tracked, so nobody could say who visited or why, and it wasn't bringing in demo requests. The new one had a fixed launch date and a simple job: give buyers a reason to reach out.
What I did
- Shipped earlyThe first version went live May 1, six days ahead of its deadline.
- Wired up measurementAnalytics and the CRM, so every visit and every form could be counted and followed up.
- Rebuilt it properlyA second version, 82 pages, built on a small design system so every page stays consistent as the site grows.
What happened
- 6x the monthly rate of form submissions6 before launch, 31 in the three and a half months after.
- Every website demo request came after launch15 by mid‑August.
- 95% of web leads(21 of 22, as of mid‑August) arrived after launch.
- 62% more page viewsFrom May to July.
The old site wasn't tracked, so I can't give an honest before and after on traffic. These are the numbers I can stand behind.