An email program, built from nothing, that brought in 39% of new non-direct users
RocketRez had no email program. I built one from the ground up, alongside the rest of brand and creative, and it became one of the company's main ways of bringing in new visitors.
What I did
- Started from zeroNo list, no program, no history to build on.
- Ran it as a channelMeasured next to paid search like any other source of new users.
What happened
- 38.98% of all new non-direct usersCame through email, the third most effective acquisition channel.
- 23K sessions8.05% of all traffic.
- 64% more than paid search23K sessions against 14K.
- 182% more form submissionsFrom high‑intent leads, which gave sales a much bigger pipeline to work.
The first number covers the whole program and the session counts come from a later period, so I quote them separately. The same goes for the form submissions.