$15M+ in sales in its first year for a direct-to-contractor building supply platform
Lumbercart is a direct-to-contractor building supply platform. A new supply platform needed a brand and a launch plan people would take seriously from day one. I was a brand advisor and partner there, and I've since moved on from the role.
What I did
- Brand identityThe brand the platform launched with.
- PositioningWhere the platform fits in the market, and how to say it to contractors.
- Marketing strategy for the launchThe marketing plan that took the platform to market.
What happened
- $15M+ in sales in its first year
The sales came from the whole team. The brand and the marketing plan were my part.