National coverage for an aerospace project, from BetaKit to Canadian Defence Review
mode40 and Canadian Manufacturers & Exporters announced an initiative to help Prairie aerospace and defence companies adopt AI. A small company announcing alongside a national association gets a short window to be noticed, and the news was already moving through the association's channels.
What I did
- Packaged the announcementThe approved release, the coverage as it came in, and a press list for mode40's side of the news.
- Followed up personallySent a note to 17 journalists in early August, with the live coverage attached.
What happened
- Four outlets covered itBetaKit, Canadian Defence Review, Skies, and Canadian Manufacturing.
- The association also published itOn its own blog.
- Canadian Defence Review ran it August 4And the rest followed within days.
I can't say how much of the coverage came from my follow-up, since some of it appeared before I sent it.