The rebrand RocketRez carried into $43M of funding
RocketRez makes ticketing software for attractions. In 2019 it had under $1M in recurring revenue. I joined as Creative Director, leading brand and creative with four people reporting to me, and the first big job was making a small company look ready for much more.
What I did
- Rebranded in 2020A new identity, plus a new website to carry it.
- Kept leading the brandI stayed on through six years of growth, later as Director of Brand Marketing, with the same brand underneath.
What happened
- $8.4M Series AAnnounced on Business Wire in February 2021, then a $35M Series B. The rebrand is the brand the company took into both raises.
- Under $1M to $10M+In recurring revenue during my time there.
Plenty went into those raises besides the brand, and I don't claim the rebrand alone caused them.