Six times the marketing output from the same team
At RocketRez I led a lean team: four people reporting to me. The company was growing fast, and the team stayed the same size.
What I did
- Built scalable creative systemsA repeatable way of working, so the same team could take on far more.
- Led the agency partnersOutside agencies delivering one cohesive brand across channels.
- Built a sales enablement libraryAn extensive set of resources for the sales team.
What happened
- 6x the marketing outputWith no growth in team size.
- Half a percentage point more demo conversionsWithin a month of redeploying the product feature pages, one example of the system at work.
The 6x is my own measure of output across the team, and I'm quoting it as I tracked it.