XPND, launched on stage at the ConvergX Global Congress in Calgary
ConvergX runs the Global Congress. In 2026 it launched XPND, a new platform built on mode40's Singularity, live on the Congress stage in Calgary. The date couldn't move, so the brand, the film, the website, and the announcement all had to be ready together.
What I did
- Brand guidelinesA 48‑page ConvergX brand book, made with Chez Koop's creative director, so the launch pieces looked and sounded like one company.
- The launch filmThe platform's launch video.
- The platform websiteDesigned and built in ConvergX's brand.
- The launch announcementA joint press release with ConvergX, sent to 22 media contacts.
What happened
- XPND launched on stageAt the Congress in Calgary, on the date it was planned for.
- 22 media contactsReceived the joint release.